top of page


From demos to deals: practical AI sales enablement for fast-scaling AWS startups
This guide helps AWS startups boost AI sales by crafting clear revenue narratives, aligning solutions with buyer pain, using proof of value kits, automating demos, handling objections, and leveraging AWS co-sell, MAP funding, and telemetry for growth.
Alex Boardman
Mar 93 min read


How to build AI sales enablement playbooks that align with go‑to‑market and revenue goals
Build AI sales enablement playbooks aligned with go-to-market and revenue goals by mapping AI to sales objectives, creating engaging training and demos, tracking success, ensuring compliance, and leveraging AWS proof points.
Alex Boardman
Feb 153 min read
bottom of page